The European Research Institute Foundation (ERI) is seeking the services of a communication agency for the engagement of influencers to strengthen the proposed awareness campaign within the framework of the project “Safe and legAl alternatives for Pakistani potEntial migrants and migrants on the Route” (SAFER).
Duties
The awarded consultant shall perform the following tasks:
- Coordinate with the appointed communication agency responsible for the content production and management of the proposed campaign.
- Hire five (5) influencers to be involved in the proposed campaign. Usually, influencers are divided into categories based on their number of followers. Micro-influencers typically have between 1.000 and 100.000 followers; macro-influencers between 100.000 and 1 million followers; mega-influencers over 1 million followers.
- Ensure, through the involved influencers, that the proposed social media campaign achieves the following target values established by the project indicators:
- at least 100.000 people reached in Pakistan;
- at least 5.000 followers of dedicated social media profile;
- at least 80 posts reposted;
- at least 5.000 visualisations of video contents on the dedicated social media platforms.
- Develop an innovative strategic plan for the intervention of influencers.
- Coordinate and monitor the work of the influencers.
- Copy all posts by the involved influencers into documents in Word format shared on the project’s Drive folder, one document per influencer.
- Upload all videos produced by the involved influencers in a folder within the project’s Drive shared folder, one separate folder for each influencer.
- Provide regular Monitoring and Evaluation (M&E) reports, other insights and recommendations for content improvement.
- Make sure that, unless specified otherwise by the Project Coordinator, all communication materials bear the EU logo, the mention of EU funding and the EU disclaimer.
- Send copies of payment invoices to the Project Coordinator.
- After completion of the assignment, send a statement to the Project Coordinator confirming that all required tasks have been completed.
Eligibility, qualifications and experience required
Eligible applicants:
- for-profit communication agencies;
- legally registered in Pakistan (registration date before 1st June 2021).
Essential requirements:
- Proven business experience of at least 3 years in producing media content.
- Proven experience in conducting communication/awareness campaigns through social media.
- Proven experience of conducting similar nature of work in the past 12 months with international organisations.
- Proven experience in influencer marketing.
- Language skills: written and spoken fluency in English and Urdu. Knowledge of (written and spoken) Punjabi, Pashto, Sindi and Balochi will be an advantage. Capacity for translation of contents into such languages will be an advantage.
- Excellent project management and organisational skills.
- Ability to meet deadlines.
- Flexibility to perform the work at a high-quality level during the contract period and to make changes when requested with attention to detail.
- Ability to work independently, coordinate with different stakeholders and contribute to a teamwork process.
- Experience in covering social, humanitarian and development subjects.
- Proven experience in conducting communication/awareness campaigns for non-profit organisations focusing on social media.
- Previous participation in the implementation of EU-funded projects.
- Experience in working in international and multicultural teams.
The deadline for submission of applications is the 11th of July 2024. Applications shall be submitted to safer@eri.net.in.
Please download the Terms of Reference here and fill in the following form.